I’m a marketing and creative operations professional who specializes in bringing large-scale campaigns and brand initiatives to life.

At Wilson Sporting Goods, I lead the planning and execution of major marketing initiatives—from athlete campaigns to global sporting events including the Super Bowl, NBA and WNBA All-Star Weekend, and NCAA March Madness.

My work sits at the intersection of strategy, creative, and operations. I partner with teams across marketing, legal, finance, ecommerce, and retail to take complex initiatives from concept to execution—managing multi-million dollar budgets, coordinating stakeholders, and ensuring creative ideas are delivered at scale.

Alongside campaign execution, I’ve helped modernize how work happens inside Wilson’s marketing organization. I led the global rollout of Wrike, Figma, and SAP Ariba—building new creative workflows, procurement processes, and training teams on systems implemented following the company’s public listing.

Earlier in my career, I worked in digital marketing and content strategy, producing performance-driven content that generated more than $2M in revenue and significantly increased site traffic and engagement. That background continues to shape how I approach marketing today: balancing creativity with operational discipline, data, and measurable business impact.

Outside of work, I’m a marathon runner, former Division I athlete (Go Tar Heels!), and someone who enjoys creative projects—from photography to interior design. When I’m not working or running, you can usually find me near the water.